The Initiative:
- Naming
- Story / Messaging Strategy
- Logo & Brand Archetype
- Sticker & Banner Design
- Packaging Design
- Product Photography
- eCommerce Website →
The Possibility:
Macarons seem to always be branded and marketed as cute and delicious... catering to the "young girls" market.
When Lynn asked us to design and brand a new macarons company, we knew we'd take a more brave approach. We knew we'd cater to the professionals, the fashionistas, the baristas, the ones mature enough to spot quality when they see it.
Mactisserie's brand design makes a statement of maturity. A design for men and women who enjoy macarons and want to feel cultured and seasoned while they eat.
We like to think we fulfill on people's dreams through brilliant design and collaborative partnerships.
Lynn, you have great taste.
MORE INITIATIVES
